State::Marketing & Promotions

March 2016 ::Texas :: Marketing Regulation

The Texas Alcoholic Beverage Commission is holding a series of stakeholder meetings to discuss rule changes that apply to Texas wineries.  The ‘happy hour’ rule was changed last year to state that promotions that are “reasonably calculated to result in excessive consumption of alcoholic beverages by consumers” are prohibited. The rule prohibits deals like buy [...]

March 2016 ::Missouri :: Marketing

SB 994 is making its way through the state legislature. The bill would allow the Missouri Wine and Grape Board to work with state, regional, national and international groups and organizations to determine new and better grape varieties for Missouri. It would also  allow the Missouri Wine and Grape Board to oversee and provide professional [...]

August 2015 ::Texas :: Marketing & Promotion

Texas Hill Country Wineries is currently working on the 2016 Hill Country Wine Symposium. The event will take place from January 12 – 13, 2017 at Horseshoe Bay Resort in Marble Falls, Texas. Registration for this event should be available by the end of August.

July 2015 ::California :: Marketing & Promotions

Assembly member Bill Dodd (D-Sonoma Valley) continues to advance a tied-house advertising exception for the BottleRock Festival in Napa. AB 527 would allow festival producers, even if they have retail interests, to accept sponsorship money and product from wineries and breweries. Assembly member Brian Maienschein’s (R-San Diego) bill to create another tied-house advertising exception for [...]

April 2015 ::Washington :: Marketing, Promotions and Regulation

This past month The Washington Wine Institute’s proposed legislation, SB 5596, received a vote of 43-5 out of Washington state’s full Senate as well as passed out of the House Commerce and Gaming committee unanimously. The legislation would allow for wineries to hold private, invite-only events off of the winery premise where the hosting winery [...]