Contacts:
Jim Trezise, President, WineAmerica: jimtrezise@nullwineamerica.org
John Dunham, John Dunham & Associates: jrd@nullguerrillaeconomics.com
The Wine Industry Boosts the American Economy by $323.55 Billion in 2025
Wine is an all-American beverage produced in all 50 states and in the District of Columbia. The production, distribution, sales, and consumption of wine benefits many sectors of the United States economy and will generate close to $323.55 billion in total economic activity. This ultimate value-added product preserves agricultural land, provides American jobs, attracts tourists, generates taxes, and enhances the quality of life.
Economic Impact of the Wine Industry in the United States ($ In Billions) Direct Supplier Induced Total
Jobs 927,033 383,476 439,854 1,750,363
Wages $42,002,175,800 $29,843,014,700 $30,296,078,500 $102.1B
Output $138,375,046,400 $90,810,590,000 $94,362,507,600 $323.5B
Business Taxes $46.0B
Consumption Taxes $7.2B
Total Output: The wine industry generates close to $323.55 billion in total economic activity, dramatically illustrating that wine is the ultimate value-added beverage. The broader economic impact flows throughout the nation, generating business for firms seemingly unrelated to the wine industry. Real people, with real jobs, working in industries as varied as farming, banking, accounting, manufacturing, packaging, transportation, printing, and advertising depend on the wine industry for their livelihoods.
National Reach: The wine industry includes a total of 10,761 wine producers1 in all 50 states and in the District
of Columbia, as well as 763,080 acres of vineyards.2
Job Creation: The wine industry directly employs as many as 927,033 people, and generates an additional 383,476 jobs in supplier and ancillary industries which supply goods and services to the industry, and whose sales depend on the wine industry’s economic activity. Ultimately, 1.75 million jobs are created and supported by the wine industry.
Wage Generation: The wine industry provides good jobs, paying an average of $58,400 in annual wages and benefits. The total wages generated by direct, indirect, and induced economic activity driven by the wine industry are $102.14 billion.
Tourist Activity: The wine industry is a major magnet for tourists and tourism-driven expenses. America’s “wine country” regions will generate 74 million tourist visits and $14.13 billion in annual tourism expenditures, benefiting local economies and tax bases.
Tax Revenues: The wine industry generates sizeable tax revenues on the local, state, and national levels. In 2025, the industry will pay nearly $20.99 billion in state and local business taxes, and $25.05 billion in federal business taxes for a total exceeding $46.04 billion. In addition, the industry generates approximately $1.13 billion federal consumption taxes and $6.07 billion in state consumption taxes which include excise and sales taxes.
1 Throughout this study, the winery count refers to the number of winery facilities. A single winery may have multiple facilities throughout the state or country. Each of these facilities is included in the winery count.
2 Vineyard acres refer to farmland being used to grow winegrapes nationwide.