The Washington State Wine Commision is hoping to expand its state’s wine market into Canada. A $97,000 federal grant was issued to support promotion and marketing. Trade barriers make it difficult for Washington wineries to compete with the wineries in British Columbia. The goal of the grant is to help Washington and the Northwest compete.
The Nebraska Wine and Grape Growers Association rolled out its new logo, tagline, and Passport brochure, along with other elements of its new marketing platform. It is a new look that incorporates the state’s rustic image with a fresh vibrant perspective. Next steps will include a website overhaul and Facebook page.