The Mission of WineAmerica is to encourage the dynamic growth and development of American wineries and winegrowing through the advancement and advocacy of sound public policy.

WineAmerica (formerly the American Vintners Association) was founded in 1978 as the Association of American Vintners, a trade association of wineries with membership based in the eastern U.S. Its early mission included fostering general communication within the developing wine industry, providing a unified voice for government relations issues and comprehensive, affordable insurance for its members.

The association expanded in number and geographical base in the 1980s and, in 1991, merged with the much smaller National Vintners Association to form the American Vintners Association. Another important benchmark in growth was to structure optional joint membership between WineAmerica and Family Winemakers of California.

With more than 800 members from 48, states WineAmerica is the only wine trade association with national membership. This provides formidable grass roots lobbying strength used to benefit the entire industry.

WineAmerica serves its member wineries in many areas. WineAmerica originated important programs like the Wine Market Council, to promote wine consumption nationally; the State Associations Council, to provide linkage and communication for legislative/regulatory issues affecting wineries at the state level and the American Viticulture and Enology Research Network, to establish national research priorities. WineAmerica continues to advance the American wine movement by responding to their needs with creative solutions.