Nebraska Wine Industry

Nebraska
Economic Impact Study
2022

WineAmerica, the National Association of American Wineries in Washington, commissioned a 2022 National Economic Impact Study of the Wine Industry by John Dunham & Associates. The study shows that the Nebraska wine industry generated over $1 billion for the American economy in 2022. Since all 50 states produce and consume wine, the study includes detailed data for each state. Below is the information for Nebraska.

Nebraska Wine Industry Highlights

Total
Output

The wine industry generates close to $1.28 billion in total economic activity in the state of Nebraska, dramatically illustrating that wine is the ultimate value-added beverage. The broader economic impact flows throughout the state, generating business for firms seemingly unrelated to the wine industry. Real people, with real jobs, working in industries as varied as farming, banking, accounting, manufacturing, packaging, transportation, printing, and advertising depend on the wine industry for their livelihoods.

State
Reach

The Nebraska wine industry includes a total of 29 wine producers¹ as well as 22 acres of vineyards.²

Job
Creation

The Nebraska wine industry directly employs as many as 5,087 people, and generates an additional 1,608 jobs in supplier and ancillary industries which supply goods and services to the industry, and whose sales depend on the wine industry’s economic activity. Ultimately, 8,859 jobs are created and supported by the wine industry.

Wage
Generation

The Nebraska wine industry provides good jobs, paying an average of $41,800 in annual wages and benefits. The total wages generated by direct, indirect, and induced economic activity driven by the wine industry are $370.26 million.

Tourist
Activity

The Nebraska wine industry is a major magnet for tourists and tourism-driven expenses. Nebraska’s “wine country” regions generates 14000 tourist visits and $4.75 million in annual tourism expenditures, benefiting local economies and tax bases.

Tax
Revenue

The Nebraska wine industry generates sizeable tax revenues on the local, state, and national levels. In 2022, the industry will pay nearly $27.39 million in state and local taxes, and $45.94 million in federal taxes for a total of $73.34 million. In addition, the industry generates approximately $2.46 million federal consumption taxes and $22.21 million in state consumption taxes which include excise and sales taxes.

1 – Throughout this study, the winery count refers to the number of winery facilities. A single winery may have multiple facilities throughout the state or country. Each of these facilities is included in the winery count.
2 – Vineyard acres refers only to independent farms not owned by wineries, which are counted under “Winery.” 

Economic Impact of the Nebraska Wine Industry in 2022
Direct Economic ImpactJobsWagesOutput
Winery-1 104 $ 2,379,900 $ 31,083,900
Vineyard-2 22 $ 523,700 $ 2,312,800
Wholesale 252 $ 21,861,100 $ 76,905,300
Retail 4,652 $ 126,995,500 $ 307,754,200
Association 1 $ 63,700 $ 192,500
Research and Education 1 $ 69,500 $ 205,900
Tourism 55 $ 1,277,600 $ 3,606,600
Total Direct Impact 5,087 $ 153,171,000 $ 422,061,200
Supplier Impact JobsWagesOutput
Agriculture 167 $ 7,821,400 $ 51,541,100
Business and Personal Services 542 $ 38,589,900 $ 75,102,100
Construction Jobs 13 $ 700,100 $ 2,882,900
Finance, Insurance and Real Estate 258 $ 11,191,100 $ 62,924,200
Government 47 $ 4,991,100 $ 15,531,600
Manufacturing 155 $ 11,433,100 $ 92,708,800
Mining 2 $ 73,300 $ 779,000
Other - $ - $ -
Retailing 27 $ 933,400 $ 2,734,500
Transportation and Communication 237 $ 17,101,500 $ 58,185,500
Travel and Entertainment 97 $ 2,395,400 $ 5,503,300
Wholesaling 63 $ 5,446,300 $ 17,823,000
Total Supplier Impact 1,608 $ 100,676,600 $ 385,716,000
Induced Economic ImpactJobsWagesOutput
Agriculture 162 $ 9,063,400 $ 58,460,800
Business and Personal Services 756 $ 43,813,400 $ 84,808,800
Construction 13 $ 660,000 $ 2,668,600
Finance, Insurance and Real Estate 311 $ 18,042,300 $ 117,883,000
Government 22 $ 2,045,400 $ 6,334,600
Manufacturing 166 $ 12,460,400 $ 107,331,800
Mining 2 $ 44,600 $ 563,500
Other 52 $ 2,058,100 $ 3,089,200
Retailing 254 $ 7,974,600 $ 23,053,800
Transportation and Communication 121 $ 9,416,300 $ 34,405,200
Travel and Entertainment 255 $ 6,389,200 $ 17,268,100
Wholesaling 50 $ 4,440,800 $ 15,950,700
Total Induced Economic Impact 2,164 $ 116,408,500 $ 471,818,100
Total Economic Impact
Total Jobs 8,859
Total Wages $ 370,256,100
Total Output $ 1,279,595,300
Tourism Impact
Visits 13,982
Tourists4,247
Spending $4,745,200
Grape and Wine Production
Winery Count 29
Vineyard Acres 22
Taxes
Federal Excise Taxes $ 2,463,900
State Excise Taxes $ 2,688,400
Sales Tax $ 19,522,800
Control State Markups $ -
Other Taxes $ -
Total Consumption Taxes $ 24,675,100
Federal Consumption Taxes $ 2,463,900
State Consumption Taxes $ 22,211,200
Federal Business Taxes $ 45,942,000
State Business Taxes $ 27,393,400
Total Business Taxes $ 73,335,400
Total Federal Business and Consumption Taxes $ 48,405,900
Total State Business and Consumption Taxes $ 49,604,600
Total Federal and State Business and Consumption Taxes $ 98,010,500

About This Study

Methodologies for the 2022 WineAmerica Economic Impact Study

Methodology

Question and answer

Study Q & A

Contact

Jim Trezise, President, WineAmerica

John Dunham, John Dunham & Associates

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