WineAmerica, the National Association of American Wineries in Washington, commissioned a 2022 National Economic Impact Study of the Wine Industry by John Dunham & Associates. The study shows that the Utah wine industry generated over $834 million for the American economy in 2022. Since all 50 states produce and consume wine, the study includes detailed data for each state. Below is the information for Utah.
Utah Wine Industry Highlights
The wine industry generates close to $834.09 million in total economic activity in the State of Utah, dramatically illustrating that wine is the ultimate value-added beverage. The broader economic impact flows throughout the state, generating business for firms seemingly unrelated to the wine industry. Real people, with real jobs, working in industries as varied as farming, banking, accounting, manufacturing, packaging, transportation, printing, and advertising depend on the wine industry for their livelihoods.
The Utah wine industry includes a total of 7 wine producers¹ as well as 55 acres of vineyards.
The Utah wine industry directly employs as many as 3,099 people, and generates an additional 1,143 jobs in supplier and ancillary industries which supply goods and services to the industry, and whose sales depend on the wine industry’s economic activity. Ultimately, 5,804 jobs are created and supported by the wine industry.
The Utah wine industry provides good jobs, paying an average of $39,600 in annual wages and benefits. The total wages generated by direct, indirect, and induced economic activity driven by the wine industry are $229.89 million.
The Utah wine industry is a major magnet for tourists and tourism-driven expenses. Utah’s “wine country” regions generates 4000 tourist visits and $1.37 million in annual tourism expenditures, benefiting local economies and tax bases.
The Utah wine industry generates sizeable tax revenues on the local, state, and national levels. In 2022, the industry will pay nearly $14.33 million in state and local taxes, and $36.31 million in federal taxes for a total of $50.63 million. In addition, the industry generates approximately $3.63 million federal consumption taxes and $68.82 million in state consumption taxes which include excise and sales taxes.
1 – Throughout this study, the winery count refers to the number of winery facilities. A single winery may have multiple facilities throughout the state or country. Each of these facilities is included in the winery count.
Economic Impact of the Utah Wine Industry in 2022
|Direct Economic Impact||Jobs||Wages||Output|
|Winery||19||$ 823,700||$ 6,209,000|
|Vineyard||10||$ 251,700||$ 810,300|
|Wholesale||49||$ 3,504,700||$ 13,599,100|
|Retail||3,002||$ 78,994,600||$ 187,064,400|
|Association||-||$ -||$ -|
|Research and Education||4||$ 298,300||$ 790,800|
|Tourism||15||$ 388,400||$ 1,040,100|
|Total Direct Impact||3,099||$ 84,261,400||$ 209,513,700|
|Agriculture||80||$ 1,822,300||$ 6,208,400|
|Business and Personal Services||312||$ 19,884,500||$ 41,045,600|
|Construction Jobs||8||$ 502,700||$ 1,996,700|
|Finance, Insurance and Real Estate||288||$ 11,321,200||$ 67,945,900|
|Government||18||$ 1,658,300||$ 3,304,900|
|Manufacturing||228||$ 15,945,600||$ 100,533,400|
|Mining||18||$ 1,651,400||$ 11,892,300|
|Other||-||$ -||$ -|
|Retailing||20||$ 793,200||$ 1,965,400|
|Transportation and Communication||86||$ 7,406,800||$ 28,559,800|
|Travel and Entertainment||52||$ 1,405,400||$ 3,051,600|
|Wholesaling||33||$ 2,697,200||$ 8,431,800|
|Total Supplier Impact||1,143||$ 65,088,600||$ 274,935,800|
|Induced Economic Impact||Jobs||Wages||Output|
|Agriculture||60||$ 1,536,700||$ 5,426,000|
|Business and Personal Services||412||$ 22,850,500||$ 43,401,600|
|Construction||7||$ 439,800||$ 1,711,700|
|Finance, Insurance and Real Estate||436||$ 20,199,100||$ 132,200,300|
|Government||13||$ 1,121,600||$ 2,954,900|
|Manufacturing||197||$ 13,914,800||$ 101,053,300|
|Mining||9||$ 735,300||$ 5,465,700|
|Other||24||$ 976,800||$ 1,383,600|
|Retailing||146||$ 5,658,800||$ 14,130,300|
|Transportation and Communication||79||$ 6,476,700||$ 22,403,400|
|Travel and Entertainment||148||$ 3,843,000||$ 9,904,300|
|Wholesaling||31||$ 2,782,000||$ 9,604,600|
|Total Induced Economic Impact||1,562||$ 80,535,100||$ 349,639,700|
|Total Economic Impact|
|Total Wages||$ 229,885,100|
|Total Output||$ 834,089,200|
|Grape and Wine Production|
|Federal Excise Taxes||$ 3,633,300|
|State Excise Taxes||$ -|
|Sales Tax||$ 36,088,600|
|Control State Markups||$ 32,735,300|
|Other Taxes||$ -|
|Total Consumption Taxes||$ 72,457,200|
|Federal Consumption Taxes||$ 3,633,300|
|State Consumption Taxes||$ 68,823,900|
|Federal Business Taxes||$ 36,307,900|
|State Business Taxes||$ 14,326,600|
|Total Business Taxes||$ 50,634,500|
|Total Federal Business and Consumption Taxes||$ 39,941,200|
|Total State Business and Consumption Taxes||$ 83,150,500|
|Total Federal and State Business and Consumption Taxes||$ 123,091,700|