Wisconsin Wine Industry

Wisconsin
Economic Impact Study
2022

WineAmerica, the National Association of American Wineries in Washington DC, commissioned a 2022 National Economic Impact Study of the Wine Industry by John Dunham & Associates. The study shows that the Wisconsin wine industry generated over $4.5 billion for the American economy in 2022. Since all 50 states produce and consume wine, the study includes detailed data for each state. Below is the information for Wisconsin.

Wisconsin Wine Industry Highlights

Total
Output

The wine industry generates close to $4.54 billion in total economic activity in the state of Wisconsin, dramatically illustrating that wine is the ultimate value-added beverage. The broader economic impact flows throughout the state, generating business for firms seemingly unrelated to the wine industry. Real people, with real jobs, working in industries as varied as farming, banking, accounting, manufacturing, packaging, transportation, printing, and advertising depend on the wine industry for their livelihoods.

State
Reach

The Wisconsin wine industry includes a total of 112 wine producers¹ as well as 69 acres of vineyards.

Job
Creation

The Wisconsin wine industry directly employs as many as 20,563 people, and generates an additional 6,351 jobs in supplier and ancillary industries which supply goods and services to the industry, and whose sales depend on the wine industry’s economic activity. Ultimately, 35,270 jobs are created and supported by the wine industry.

Wage
Generation

The Wisconsin wine industry is a major magnet for tourists and tourism-driven expenses. Wisconsin’s “wine country” regions generates 197100 tourist visits and $66.89 million in annual tourism expenditures, benefiting local economies and tax bases.

Tourist
Activity

The Wisconsin wine industry is a major magnet for tourists and tourism-driven expenses. Wisconsin’s “wine country” regions generates 197100 tourist visits and $66.89 million in annual tourism expenditures, benefiting local economies and tax bases.

Tax
Revenue

The Wisconsin wine industry generates sizeable tax revenues on the local, state, and national levels. In 2022, the industry will pay nearly $106.37 million in state and local taxes, and $204.39 million in federal taxes for a total of $310.76 million. In addition, the industry generates approximately $14.78 million federal consumption taxes and $101.55 million in state consumption taxes which include excise and sales taxes

1 – Throughout this study, the winery count refers to the number of winery facilities. A single winery may have multiple facilities throughout the state or country. Each of these facilities is included in the winery count.

Economic Impact of the Wisconsin Wine Industry in 2022

Direct Economic ImpactJobsWagesOutput
Winery 627 $ 21,922,800 $ 190,278,900
Vineyard 32 $ 588,500 $ 1,590,100
Wholesale 551 $ 48,370,200 $ 162,252,600
Retail 18,554 $ 503,460,600 $ 1,182,473,300
Association 17 $ 1,300,900 $ 3,589,900
Research and Education 18 $ 1,412,700 $ 3,666,700
Tourism 764 $ 18,544,200 $ 50,842,100
Total Direct Impact 20,563 $ 595,599,900 $ 1,594,693,600
Supplier Impact JobsWagesOutput
Agriculture 509 $ 12,211,200 $ 49,743,300
Business and Personal Services 2,033 $ 146,437,100 $ 281,891,800
Construction Jobs 57 $ 3,709,400 $ 12,588,000
Finance, Insurance and Real Estate 891 $ 36,527,600 $ 214,238,400
Government 127 $ 11,476,400 $ 23,736,300
Manufacturing 1,102 $ 89,396,500 $ 502,740,800
Mining 5 $ 335,900 $ 1,827,600
Other - $ - $ -
Retailing 120 $ 4,359,000 $ 11,925,600
Transportation and Communication 861 $ 64,307,700 $ 217,904,500
Travel and Entertainment 348 $ 9,404,600 $ 21,418,500
Wholesaling 298 $ 24,606,600 $ 77,629,100
Total Supplier Impact 6,351 $ 402,772,000 $ 1,415,643,900
Induced Economic ImpactJobsWagesOutput
Agriculture 264 $ 8,165,500 $ 35,988,600
Business and Personal Services 3,240 $ 190,948,900 $ 362,339,000
Construction 58 $ 3,431,800 $ 12,099,800
Finance, Insurance and Real Estate 944 $ 54,736,600 $ 359,421,100
Government 89 $ 7,360,900 $ 20,738,400
Manufacturing 682 $ 53,463,400 $ 347,881,500
Mining 3 $ 191,200 $ 1,128,600
Other 223 $ 9,424,600 $ 14,026,000
Retailing 1,037 $ 34,275,800 $ 94,238,200
Transportation and Communication 521 $ 39,942,100 $ 142,939,200
Travel and Entertainment 1,081 $ 27,325,000 $ 71,373,500
Wholesaling 214 $ 18,519,000 $ 63,915,200
Total Induced Economic Impact 8,356 $ 447,784,800 $ 1,526,089,100
Total Economic Impact
Total Jobs 35,270
Total Wages $ 1,446,156,700
Total Output $ 4,536,426,600
Tourism Impact
Visits 197,107
Tourists59,870
Spending $66,892,400
Grape and Wine Production
Winery Count 112
Vineyard Acres 69
Taxes
Federal Excise Taxes $ 14,781,200
State Excise Taxes $ 4,244,100
Sales Tax $ 97,301,300
Control State Markups $ -
Other Taxes $ -
Total Consumption Taxes $ 116,326,600
Federal Consumption Taxes $ 14,781,200
State Consumption Taxes $ 101,545,400
Federal Business Taxes $ 204,390,100
State Business Taxes $ 106,370,400
Total Business Taxes $ 310,760,500
Total Federal Business and Consumption Taxes $ 219,171,300
Total State Business and Consumption Taxes $ 207,915,800
Total Federal and State Business and Consumption Taxes $ 427,087,100

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