Iowa Wine Industry

Iowa
Economic Impact Study
2022

WineAmerica, the National Association of American Wineries in Washington, commissioned a 2022 National Economic Impact Study of the Wine Industry by John Dunham & Associates. The study shows that the Iowa wine industry generated over $2 billion for the American economy in 2022. Since all 50 states produce and consume wine, the study includes detailed data for each state. Below is the information for Iowa.

Iowa Wine Industry Highlights

Total
Output

The wine industry generates close to $2.26 billion in total economic activity in the state of Iowa, dramatically illustrating that wine is the ultimate value-added beverage. The broader economic impact flows throughout the state, generating business for firms seemingly unrelated to the wine industry. Real people, with real jobs, working in industries as varied as farming, banking, accounting, manufacturing, packaging, transportation, printing, and advertising depend on the wine industry for their livelihoods.

State
Reach

The Iowa wine industry includes a total of 90 wine producers¹ as well as 373 acres of vineyards.

Job
Creation

The Iowa wine industry directly employs as many as 10,185 people, and generates an additional 2,890 jobs in supplier and ancillary industries which supply goods and services to the industry, and whose sales depend on the wine industry’s economic activity. Ultimately, 16,871 jobs are created and supported by the wine industry.

Wage
Generation

The Iowa wine industry provides good jobs, paying an average of $39,600 in annual wages and benefits. The total wages generated by direct, indirect, and induced economic activity driven by the wine industry are $667.57 million.

Tourist
Activity

The Iowa wine industry is a major magnet for tourists and tourism-driven expenses. Iowa’s “wine country” regions generates 80700 tourist visits and $27.38 million in annual tourism expenditures, benefiting local economies and tax bases.

Tax
Revenue

The Iowa wine industry generates sizeable tax revenues on the local, state, and national levels. In 2022, the industry will pay nearly $35.16 million in state and local taxes, and $58.67 million in federal taxes for a total of $93.83 million. In addition, the industry generates approximately $4.45 million federal consumption taxes and $45.86 million in state consumption taxes which include excise and sales taxes.

1 – Throughout this study, the winery count refers to the number of winery facilities. A single winery may have multiple facilities throughout the state or country. Each of these facilities is included in the winery count.

Economic Impact of the Iowa Wine Industry in 2022

Direct Economic ImpactJobsWagesOutput
Winery 345 $ 9,158,100 $ 100,112,500
Vineyard 11 $ 393,800 $ 1,014,800
Wholesale 98 $ 8,626,600 $ 29,011,700
Retail 9,375 $ 257,351,800 $ 629,423,200
Association 13 $ 965,200 $ 2,732,500
Research and Education 22 $ 1,618,100 $ 4,424,800
Tourism 321 $ 7,325,200 $ 20,812,300
Total Direct Impact 10,185 $ 285,438,800 $ 787,531,800
Supplier Impact JobsWagesOutput
Agriculture 264 $ 17,925,300 $ 69,172,500
Business and Personal Services 865 $ 54,345,500 $ 108,344,500
Construction Jobs 27 $ 1,588,800 $ 5,807,500
Finance, Insurance and Real Estate 442 $ 16,748,300 $ 107,137,200
Government 55 $ 4,870,800 $ 10,616,700
Manufacturing 347 $ 31,127,000 $ 211,197,200
Mining 3 $ 167,200 $ 1,409,600
Other - $ - $ -
Retailing 55 $ 1,915,800 $ 5,391,200
Transportation and Communication 528 $ 36,949,300 $ 129,287,800
Travel and Entertainment 171 $ 4,095,200 $ 9,873,000
Wholesaling 133 $ 10,413,000 $ 34,992,900
Total Supplier Impact 2,890 $ 180,146,200 $ 693,230,100
Induced Economic ImpactJobsWagesOutput
Agriculture 255 $ 20,024,100 $ 74,554,500
Business and Personal Services 1,339 $ 70,935,700 $ 138,279,000
Construction 24 $ 1,262,300 $ 4,819,700
Finance, Insurance and Real Estate 482 $ 28,269,700 $ 189,987,200
Government 35 $ 2,747,700 $ 7,525,900
Manufacturing 318 $ 26,341,100 $ 195,955,200
Mining 2 $ 101,500 $ 893,200
Other 93 $ 3,552,200 $ 5,847,700
Retailing 464 $ 14,101,900 $ 40,113,200
Transportation and Communication 224 $ 16,139,900 $ 62,776,600
Travel and Entertainment 469 $ 11,126,200 $ 30,765,600
Wholesaling 91 $ 7,384,300 $ 27,290,800
Total Induced Economic Impact 3,796 $ 201,986,600 $ 778,808,600
Total Economic Impact
Total Jobs 16,871
Total Wages $ 667,571,600
Total Output $ 2,259,570,500
Tourism Impact
Visits 80,686
Tourists24,508
Spending $27,382,500
Grape and Wine Production
Winery Count 90
Vineyard Acres 373
Taxes
Federal Excise Taxes $ 4,452,400
State Excise Taxes $ 8,949,300
Sales Tax $ 36,911,900
Control State Markups $ -
Other Taxes $ -
Total Consumption Taxes $ 50,313,600
Federal Consumption Taxes $ 4,452,400
State Consumption Taxes $ 45,861,200
Federal Business Taxes $ 58,668,000
State Business Taxes $ 35,161,300
Total Business Taxes $ 93,829,300
Total Federal Business and Consumption Taxes $ 63,120,400
Total State Business and Consumption Taxes $ 81,022,500
Total Federal and State Business and Consumption Taxes $ 144,142,900

About This Study

Contact