Oklahoma Wine Industry

Oklahoma
Economic Impact Study
2022

WineAmerica, the National Association of American Wineries in Washington, commissioned a 2022 National Economic Impact Study of the Wine Industry by John Dunham & Associates. The study shows that the Oklahoma wine industry generated over $1 billion for the American economy in 2022. Since all 50 states produce and consume wine, the study includes detailed data for each state. Below is the information for Oklahoma.

Oklahoma Wine Industry Highlights

Total
Output

The wine industry generates close to $1.29 billion in total economic activity in the State of Oklahoma, dramatically illustrating that wine is the ultimate value-added beverage. The broader economic impact flows throughout the state, generating business for firms seemingly unrelated to the wine industry. Real people, with real jobs, working in industries as varied as farming, banking, accounting, manufacturing, packaging, transportation, printing, and advertising depend on the wine industry for their livelihoods.

State
Reach

The Oklahoma wine industry includes a total of 47 wine producers¹ as well as 73 acres of vineyards.

Job
Creation

The Oklahoma wine industry directly employs as many as 5,047 people, and generates an additional 1,996 jobs in supplier and ancillary industries which supply goods and services to the industry, and whose sales depend on the wine industry’s economic activity. Ultimately, 9,389 jobs are created and supported by the wine industry.

Wage
Generation

The Oklahoma wine industry provides good jobs, paying an average of $40,000 in annual wages and benefits. The total wages generated by direct, indirect, and induced economic activity driven by the wine industry are $375.89 million.

Tourist
Activity

The Oklahoma wine industry is a major magnet for tourists and tourism-driven expenses. Oklahoma’s “wine country” regions generates 45300 tourist visits and $15.37 million in annual tourism expenditures, benefiting local economies and tax bases.

Tax
Revenue

The Oklahoma wine industry generates sizeable tax revenues on the local, state, and national levels. In 2022, the industry will pay nearly $29.97 million in state and local taxes, and $58.33 million in federal taxes for a total of $88.30 million. In addition, the industry generates approximately $4.50 million federal consumption taxes and $51.65 million in state consumption taxes which include excise and sales taxes.

1 – Throughout this study, the winery count refers to the number of winery facilities. A single winery may have multiple facilities throughout the state or country. Each of these facilities is included in the winery count.

Economic Impact of the Oklahoma Wine Industry in 2022

Direct Economic ImpactJobsWagesOutput
Winery 161 $ 3,565,500 $ 44,766,600
Vineyard 27 $ 473,400 $ 1,888,600
Wholesale 400 $ 26,480,400 $ 105,613,300
Retail 4,263 $ 118,081,600 $ 278,917,600
Association 11 $ 697,800 $ 2,048,000
Research and Education 7 $ 501,900 $ 1,330,300
Tourism 178 $ 4,084,100 $ 11,683,400
Total Direct Impact 5,047 $ 153,884,700 $ 446,247,800
Supplier Impact JobsWagesOutput
Agriculture 200 $ 3,296,100 $ 14,509,700
Business and Personal Services 617 $ 38,387,100 $ 77,064,600
Construction Jobs 12 $ 638,600 $ 2,479,400
Finance, Insurance and Real Estate 333 $ 9,728,300 $ 68,730,400
Government 54 $ 4,489,500 $ 11,691,700
Manufacturing 252 $ 20,319,700 $ 112,027,000
Mining 59 $ 6,556,300 $ 31,986,200
Other - $ - $ -
Retailing 31 $ 1,059,700 $ 3,092,900
Transportation and Communication 252 $ 17,553,700 $ 64,094,100
Travel and Entertainment 94 $ 2,547,600 $ 5,422,900
Wholesaling 92 $ 6,669,900 $ 21,997,700
Total Supplier Impact 1,996 $ 111,246,500 $ 413,096,600
Induced Economic ImpactJobsWagesOutput
Agriculture 207 $ 4,117,000 $ 17,327,600
Business and Personal Services 752 $ 41,454,400 $ 80,595,000
Construction 14 $ 678,300 $ 2,661,400
Finance, Insurance and Real Estate 384 $ 14,563,800 $ 114,531,800
Government 27 $ 2,081,600 $ 7,282,600
Manufacturing 162 $ 12,391,000 $ 85,250,700
Mining 51 $ 5,316,000 $ 27,431,100
Other 45 $ 1,479,100 $ 2,321,100
Retailing 253 $ 7,856,200 $ 22,639,900
Transportation and Communication 126 $ 9,582,400 $ 36,280,500
Travel and Entertainment 271 $ 6,961,700 $ 18,339,900
Wholesaling 54 $ 4,272,300 $ 15,937,300
Total Induced Economic Impact 2,346 $ 110,753,800 $ 430,598,900
Total Economic Impact
Total Jobs 9,389
Total Wages $ 375,885,000
Total Output $ 1,289,943,300
Tourism Impact
Visits 45,295
Tourists13,758
Spending $15,371,700
Grape and Wine Production
Winery Count 47
Vineyard Acres 73
Taxes
Federal Excise Taxes $ 4,497,500
State Excise Taxes $ 3,719,300
Sales Tax $ 47,931,200
Control State Markups $ -
Other Taxes $ -
Total Consumption Taxes $ 56,148,000
Federal Consumption Taxes $ 4,497,500
State Consumption Taxes $ 51,650,500
Federal Business Taxes $ 58,326,000
State Business Taxes $ 29,972,800
Total Business Taxes $ 88,298,800
Total Federal Business and Consumption Taxes $ 62,823,500
Total State Business and Consumption Taxes $ 81,623,300
Total Federal and State Business and Consumption Taxes $ 144,446,800

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