South Carolina Wine Industry

South Carolina
Economic Impact Study
2022

WineAmerica, the National Association of American Wineries in Washington, commissioned a 2022 National Economic Impact Study of the Wine Industry by John Dunham & Associates. The study shows that the South Carolina wine industry generated over $2 billion for the American economy in 2022. Since all 50 states produce and consume wine, the study includes detailed data for each state. Below is the information for South Carolina.

South Carolina Wine Industry Highlights

Total
Output

The wine industry generates close to $2.47 billion in total economic activity in the State of South Carolina, dramatically illustrating that wine is the ultimate value-added beverage. The broader economic impact flows throughout the state, generating business for firms seemingly unrelated to the wine industry. Real people, with real jobs, working in industries as varied as farming, banking, accounting, manufacturing, packaging, transportation, printing, and advertising depend on the wine industry for their livelihoods.

State
Reach

The South Carolina wine industry includes a total of 25 wine producers¹ as well as 92 acres of vineyards.

Job
Creation

The South Carolina wine industry directly employs as many as 11,005 people, and generates an additional 3,806 jobs in supplier and ancillary industries which supply goods and services to the industry, and whose sales depend on the wine industry’s economic activity. Ultimately, 19,127 jobs are created and supported by the wine industry.

Wage
Generation

The South Carolina wine industry provides good jobs, paying an average of $40,300 in annual wages and benefits. The total wages generated by direct, indirect, and induced economic activity driven by the wine industry are $770.53 million.

Tourist
Activity

The South Carolina wine industry is a major magnet for tourists and tourism-driven expenses. South Carolina’s “wine country” regions generates 8900 tourist visits and $3.03 million in annual tourism expenditures, benefiting local economies and tax bases.

Tax
Revenue

The South Carolina wine industry generates sizeable tax revenues on the local, state, and national levels. In 2022, the industry will pay nearly $26,000 in state and local taxes, and $51,700 in federal taxes for a total of $77,700. In addition, the industry generates approximately $7.74 million federal consumption taxes and $76.75 million in state consumption taxes which include excise and sales taxes.

1 – Throughout this study, the winery count refers to the number of winery facilities. A single winery may have multiple facilities throughout the state or country. Each of these facilities is included in the winery count.

Economic Impact of the South Carolina Wine Industry in 2022

Direct Economic ImpactJobsWagesOutput
Winery 60 $ 2,674,500 $ 19,349,800
Vineyard 6 $ 27,300 $ 407,400
Wholesale 740 $ 52,671,600 $ 230,544,500
Retail 10,166 $ 286,112,600 $ 702,981,800
Association - $ - $ -
Research and Education - $ - $ -
Tourism 33 $ 875,700 $ 2,300,500
Total Direct Impact 11,005 $ 342,361,700 $ 955,584,000
Supplier Impact JobsWagesOutput
Agriculture 218 $ 1,449,300 $ 14,141,900
Business and Personal Services 1,319 $ 80,176,600 $ 161,384,600
Construction Jobs 36 $ 2,081,100 $ 8,317,500
Finance, Insurance and Real Estate 712 $ 24,458,100 $ 155,185,100
Government 87 $ 8,224,700 $ 16,740,800
Manufacturing 429 $ 34,598,700 $ 192,777,100
Mining 5 $ 193,200 $ 1,965,500
Other - $ - $ -
Retailing 65 $ 2,444,000 $ 6,789,500
Transportation and Communication 601 $ 44,132,300 $ 139,429,300
Travel and Entertainment 221 $ 5,662,500 $ 12,924,400
Wholesaling 113 $ 9,679,200 $ 30,636,400
Total Supplier Impact 3,806 $ 213,099,700 $ 740,292,100
Induced Economic ImpactJobsWagesOutput
Agriculture 92 $ 1,154,500 $ 7,696,600
Business and Personal Services 1,542 $ 85,122,800 $ 164,345,600
Construction 29 $ 1,609,900 $ 6,411,300
Finance, Insurance and Real Estate 597 $ 27,604,100 $ 201,290,900
Government 43 $ 3,734,600 $ 11,091,100
Manufacturing 347 $ 26,856,800 $ 173,332,600
Mining 3 $ 102,900 $ 1,227,400
Other 94 $ 3,666,000 $ 5,657,700
Retailing 569 $ 19,154,700 $ 52,981,600
Transportation and Communication 270 $ 20,831,500 $ 76,385,100
Travel and Entertainment 621 $ 16,043,300 $ 43,396,900
Wholesaling 109 $ 9,185,900 $ 34,357,100
Total Induced Economic Impact 4,316 $ 215,067,000 $ 778,173,900
Total Economic Impact
Total Jobs 19,127
Total Wages $ 770,528,400
Total Output $ 2,474,050,000
Tourism Impact
Visits 8,919
Tourists2,709
Spending $3,026,700
Grape and Wine Production
Winery Count 25
Vineyard Acres 92
Taxes
Federal Excise Taxes $ 7,744,800
State Excise Taxes $ 8,005,800
Sales Tax $ 68,739,700
Control State Markups $ -
Other Taxes $ -
Total Consumption Taxes $ 84,490,300
Federal Consumption Taxes $ 7,744,800
State Consumption Taxes $ 76,745,500
Federal Business Taxes $ 51,700
State Business Taxes $ 26,000
Total Business Taxes $ 77,700
Total Federal Business and Consumption Taxes $ 7,796,500
Total State Business and Consumption Taxes $ 76,771,500
Total Federal and State Business and Consumption Taxes $ 84,568,000

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