WineAmerica

Log in
Check your username and password and try again.
Check your email to reset your password.




reset password

  • About
    • Board and Committees
    • Staff
    • By-Laws
    • Press Page
  • Government Affairs
    • Legislative Database
    • National Wine Policy Bulletin
    • Map of Wineries in Congressional Districts
    • Current Issues & Policy
    • Plan Your Visit to Congress
    • By the Numbers
    • Congressional Wine Caucus
  • Economic Impact
  • The News Post
  • Business Tools
    • Music Licensing Guidelines
    • Social Media Legalities For Wineries
    • Server Certification
    • Labeling and COLA’s
  • Savings
    • Music Licensing
    • UPS Savings
    • TiPS
  • Membership
    • Conferences
      • WineAmerica’s 2019 Wine Policy Conference
    • Winery Membership
    • Supplier Membership
    • Association Membership
    • Winery Members
    • Supplier Members and Benefits
    • Association Members

DTC Wine Symposium Expands to San Francisco, January 18-19, 2012

November 21, 2011 by control


Once again, WineAmerica is a sponsor of the successful Direct to Consumer Wine Symposium, the annual summit on wine direct marketing and sales. We encourage your marketing teams to attend.
Organized by vintners, for vintners, the fifth annual summit will take place at the Stanford Court Hotel in San Francisco on January 18 (evening) and January 19 (day).
Speakers from within and outside the wine industry will address topics such as:
· Branding in the Digital Age (Keynote)
· State of the States: What to Expect in 2012
· Taking Your Wine Club to the Next Level
· Using Video to Boost Sales
· How to Improve E-commerce Campaigns
· Training Tasting Room Staff, A to Z

The summit is an important fundraiser for the co-presenters, Free the Grapes! and Coalition for Free Trade. We have worked with these groups and other associations to increase the number of legal states for winery shipment from 17 to 38 in the last decade. Their focus on PR and litigation, respectively, has played an instrumental role, complementing industry representation in state capitols and Washington D.C.

There are several new components for the 2012 event:
  • DTC Winery Check Up: This results of this research project, which aggregates DTC sales performance for 120+ wineries along 18 separate metrics, will be presented January 19.
  • Video Contest: The Steering Committee will recognize outstanding achievement in video production by naming and promoting three winning winery promotional videos.
  • January 18 Evening Social Mixer: A short presentation will be followed by a wine reception and mixer for registrants and sponsors at the Stanford Court.

Early registration pricing for the evening social mixer ($75) and full day of programs ($375) ends December 12. The Stanford Court Hotel’s reduced rate of $209/night expires December 18. View the program and register at www.dtcwinesymposium.com.

Filed Under: Uncategorized

Tweets by @WineAmerica

Archives

  • February 2019 (2)
  • January 2019 (1)
  • December 2018 (1)
  • November 2018 (1)
  • May 2018 (1)
  • March 2018 (3)
  • February 2018 (2)
  • January 2018 (4)
  • December 2017 (2)
  • November 2017 (6)

Blogroll

  • Ship Compliant
  • Wine Industry Advisor
  • Wine Industry Insight
  • Wine Market Council
  • WineBusiness.com
  • Winegrape Growers fo America
  • Wines & Vines

Join Today

Winery
Supplier
Assoc

© 2012 Wine America | Contact | Privacy Policy | Twitter | Terms of Use | Facebook | RSS
1020 16th St., NW, Suite 300 | Washington, DC 20036 (202) 783-2756
R. Frank Photography - Mazza Vineyards