How Does Your Direct to Consumer Program Compare to Industry Benchmarks?
How Does Your DTC Program Compare to Industry Benchmarks? The Direct to Consumer Wine Symposium’s Steering Committee has put out a call for wineries to participate at no charge in the “DTC Winery Check Up,” a comprehensive research project that benchmarks industry DTC metrics. One of the highlights of the 2012 Symposium, the DTC Winery … Read more