TTB Works to Simplify COLA Online Approval Process

By Michael Kaiser, Director of Public Affairs


If you submit your TTB COLA approvals through the TTB online portal (and we highly suggest that you do) you will notice some changes in the system. COLA’s Online has recently been updated. The goal of the changes is to prevent labels from being returned for correction. The TTB is always looking to improve and streamline the approval process, and to that end, these changes were implemented. This, along with the extra funding WineAmerica worked to secure, will help reduce the turnaround time for label reviews. Currently wine labels are taking twelve calendar days for review, it is the goal of TTB to have that number down to ten calendar days by 2018. The notable changes to the wine label submission process are:

  • Four fields have been removed from the COLAs online form: alcohol content, net contents, wine vintage date and fax number fields have been removed. Those portions of the wine label will continue to be reviewed and must still be in compliance with the labeling rules.
  • For domestic wine there is a new tool to ensure the correct appellation of origin is used.

For more information about COLAs Online and other TTB online tools, please visit their online portal.

For more information please contact Michael Kaiser, Director of Public Affairs,


WineAmerica is the national voice the American wine industry. Based in Washington, D.C., WineAmerica represents wineries in 43 states and leads a coalition of state and regional wine and grape associations. As an industry leader, WineAmerica encourages the dynamic growth and development of American wineries and winegrowing through the advancement and advocacy of sound public policy.

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